Why is it important to cleanse twice a day?

Cleansing your face is one of the most important steps in your skincare routine and one that is often performed in a hurry.

Cleansing your face involves using a product such as K2A’s Foaming Face Cleanser or Gentle Cleansing Milk to remove daily dirt, excess oil, sweat and makeup to reveal, a fresh clean complexion, awaiting other products to be applied.

Cleansing helps to prevent the buildup of bacteria on the face which if left can encourage blemishes to form.

Many people think they should only cleanse their face at night, but actually, it is just as important to cleanse in the morning too.

You may think because you clean your face at night and you go to bed that your face isn’t dirty in the morning, but actually, it is!

Overnight while you’re sleeping, your skin cells switch from protection mode to repair mode, regenerating themselves and repairing all the damage done by the days general day to day life. When you’re exposed to the Sun or you have been out in the open where there is a lot of pollution, your skin will have been affected by these, with free radicals attacking your skin cell structure.

During the night your cells repair themselves and produce new ones too, pushing any waste towards the top of the skin to be cleaned away.

That’s why it is so important to cleanse your face in the morning, to remove the old cells and dirt that has accumulated during the night, to reveal cleaner and clearer skin.

Cleansers are gentle in nature and work to remove the dirt but to also keep the skin barrier in good form too. It’s always a preferred idea to double cleanse in the evening and to cleanse once in the morning.

Double cleansing means it can remove the surface dirt and makeup, but then go back in and thoroughly clean deep within the pores to fully remove impurities.

Cleansing once in the morning is perfectly fine because although there will be dirt on the surface (thanks to skin cell regeneration), there won’t be as much as there is in the evening.

Otherwise, you’ll end up overwashing your skin which actually is damaging to it, stripping away too much of its natural oil and disrupting the skin barrier.

Your facial skin has different needs to other areas such as your feet and hands, therefore it is imperative to treat it with the very best products and gentle touch, to help keep it looking its best. Being too rough on your skin when cleansing, especially around your eye area will only damage it, causing fine lines and wrinkles to appear quicker.

What if I don’t cleanse?

There are many reasons why you should be cleansing and we thought we’d share with you what happens if you don’t.


Your pores will become clogged with makeup, dirt and bacteria which will all promote blackheads, whiteheads, spots and cystic acne to flourish across your face. Not only will this look bad, but it will be painful and will keep reoccurring until you start looking after your face once more.

And if that isn’t bad enough, you can expect your pores to become larger too. This will mean more dirt can get trapped within them promoting blackheads, and your makeup won’t sit nicely on your skin, but actually make pores more visible to the naked eye.


Not cleansing and removing makeup will, in fact, speed up the ageing process of your skin. Why? Well, you’re allowing your skin to absorb all the dirt and old makeup, which will impact on the skin cells regeneration process, causing them to not repair as well as they should.

When you apply moisturiser or serums, the products won’t be absorbed as well as they should be, resulting in them being unable to deliver all the benefits they’re supposed to.

Irritated eyes

Leaving your makeup on and not cleansing, will encourage eye infections and infections of your eyelash roots. If that doesn’t sound painful then we don’t know what does!

Here at K2A, we have two fantastic cleansers, made with natural ingredients that will help keep your skin, naturally in tip-top condition. Our Gentle Cleansing Milk is gentle enough to soothe skin with nourishing Aloe Vera and Calendula Oil and melt away dirt and makeup.

For an awakening experiencing our Foaming Face Wash will leave your skin clean, hydrated and refreshing.

So now there is no excuse to not have clean skin!

K2A Skincare Shop






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